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Our Story

BENVENUTI DEI FRATELLI UCCELLO!

“Welcome from the Uccello Brothers!”

Flo’s was founded on April 29th, 2011 by Daniele and Davide Uccello. It was a dream the two brothers had ever since they started working for their father at an early age. Daniele has always had a passion for cooking and Davide has always had a passion for service. It was a match from day one! Davide was 19 and Daniele was 24 when the two brothers started talking about it. ­There was little support from anyone besides their father and mother Salvatore and Franca Uccello; others thought they were too young but­ the two Sicilian born brothers never gave up and after years of persistence it finally happened! Ever since then the two brothers and their management have been committed to providing excellent service and authentic Italian food at the right value. Lastly as you browse the menu you will be looking at recipes that have been brought to America from past generations. Flo’s Collection has now grown into Flo’s Pizzeria located in Grand Rapids MI., Flo’s Pizzeria Ristorante & Sports Bar in Belmont MI & Greenville MI., Catering Concepts in Holland MI., Flo’s Wood Fired Pizzeria in Rockford MI. Flo’s Collection is a full service food company that is family owned and operated locally by Dan and Davide Uccello. Since 2011 the brothers have built upon the success of their parents and put Flo’s firmly in the spotlight by winning the following awards:

1st place BEST PIZZA IN MICHIGAN award by the Michigan Restaurant Association in 2016

3rd place BEST PIZZA IN THE MIDWEST in 2016 at the international pizza expo in Las Vegas

1st place BEST PIZZA IN GRAND RAPIDS in 2017 in a online poll by MLIVE. In 2017

3rd place BEST PIZZA IN THE MIDWEST in 2017 at the Pizza Pizzazz competition in Ohio

1st place BEST PIZZA IN THE MIDWEST in 2017 at the international pizza expo in Las Vegas

1st place BEST PIZZA IN AMERICA in 2017 at the Campionato Mondiale Della Pizza in Parma Italy

Today their dream is to open up more locations and serve their award winning pizza to more areas in Michigan.

BUON APPETTITO! “Enjoy your meal!”